With a work-hard play-hard attitude, Ram Truck Division offers the boldest, most powerful and capable pickup truck lineup on the planet. Formerly known as the Dodge Truck Division, Ram Trucks is a US based brand of light to mid-weight pickup trucks established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles. Ram Trucks Division are in their 56th-consecutive month of year-over-year sales gains. Full-year sales of Ram pickups are up 16% in 2014 crowning last year with the strongest annual sales since 2006.
I was asked to develop a total re-design for the 2015 Ram Commercial Truck Season campaign. The very backbone of this design relies on a familiar device, the workman's clipboard. Beaten and used from being on the job, the clipboard exhibits the same tough qualities that Ram trucks proudly uphold. Its a common tool for service workers and small business owners alike who use Ram Truck's line of commercial vehicles.
I created a modular grid system used to contain the headline, vehicle claims and incentive information which allowed the designs to have a consistent structure when creating ads for the different models and trim levels. Using the grid in other pieces, such as POS and digital assets, helped in achieving a cohesive look overall.
I want to thank Doner Partners LLC, Mark Cooke, Bryan Hutson, Jessye Hand (Headlines) and the rest of the team for making all of this possible.
www.Doner.com
75th Anniversary
I was asked to create a point of sale kit for Jeep's, year-long, 75th Anniversary Event. As the brand reflects on its profound history, I wanted to create a concept that clearly aligned with this iconic milestone.
Originally created as an army vehicle in 1941, the Willy's Jeep has stood as the grandfather to all Jeeps that have followed. These 75th anniversary models each come in their own unique shade of green with bronze accents, paying homage to their army roots. The Willys Jeep in the water's reflection is a direct representation of the brand "reflecting" on the past 75 years while the white environment is meant to invoke an almost dream-like nostalgia, achieving the main objective of showcasing the vehicles and their new colors.
I would like to thank Doner Partners LLC for allowing me to be a part of this project and the team over at La Driere Digital Art Studio for doing an excellent job rendering the vehicles in CGI as well as retouching the art under a very tight deadline.
Gwaltney sponsors many carnivals and NASCAR events around the country. I was tasked to create a coupon as well as the look for other Gwaltney promotional elements at at one of these carnivals. This coupon was to be distributed at the event and would double as a ticket for one free ride on the ferris wheel, incentivizing customer participation once at the carnival and again when using the coupon at the store.
Inspired by vintage carnival posters and classic movie tickets, I created a coupon that resembles a familiar era. Using Gwaltney's vibrant color palette while adding distressed textures, gradients and unique typography made this project a joy to design.
I would like to thank Doner Partners LLC and team for allowing me to be a part of this project.