Hi, I’m Sam

a designer fascinated by the tension between technology and the imperfections of things human and handmade.

Right now, I design immersive vehicle experiences at General Motors

Lead Interaction Designer building GM’s next generation vehicle OS.

Previously, I was a Design Group Manager at OnStar

I led the production and conceptual design teams that supported OnStar’s suite of consumer and business products, services and tools.

I started my career as a Studio Designer

I graduated with a BS in Creative Advertising with a Specialization in Graphic Design. I joined Doner Advertising as an Intern and eventually led the design of RAM Commercial Trucks and Jeep.

But my true love is human connection

At the core of my work is a deep care for people and curating environments where their passions challenge and support each other, embracing their unique perspectives to create magic.

I’m also passionate about technology’s impact on Education, Health and the Human Experience.

Montessori taught me how to think creatively, build and socially connect at a young age. Today, I continue to look for ways to inject this creative approach into my work and play.

I spent 6 months working in the healthcare space, designing a wellness platform

During my transition from advertising to product design, I spent few months designing for Asset Health’s web-based B2B wellness platform.

And also mentored aspiring designers in my free time

I joined as the first Design Mentor at ShiftUP, a Detroit based startup focused on collaborative learning, mentorship and coaching.

My latest business helps families go beyond the screen to create lasting memories together

After co-founding a meditation startup, I was seeking another design challenge. Combining my interests in design, business, and human connection, I purchased a home in one of my favorite locations to explore design beyond the screen.

I create the occasional brand identity

In my free time I enjoy creating brand identities for a variety of clients, building a visual system for them to express their storyand more deeply connect with their customers of today.

And sometimes snap the shutter

It started as another creative medium to explore and challenge my design eye. Today, it acts as a way for me to capture the feeling and emotions of my adventures.

Dinner party anyone?

Sharing food and good conversation around a table is one of the best ways to connect. As a little gift for visiting my site, I’ve curated some background music for your next dinner party.

Always down to connect and work on something cool together.

Reach out for additional case studies.